Inviting passers-by to enter Vodafone – Ziggo
The Vodafone-Ziggo store is located in the Kalverstraat, one of the busiest shopping streets in Amsterdam. For this reason, it was important for them to stand out. That's why OneEightyOne designed and delivered LED screens for the entrance. Thanks to these screens, they don't only stand out among the other stores, they also have a warm and inviting ambiance that invites passers-by to enter the store.
About the Project
The greatest challenge
This project was challenging because of old ornaments that were present on both sides of the entrance. These needed to keep their shape because of their historic value. We went to the store to measure the corners and after that, we custom made frames which fitted exactly around them. The LED screens were placed in these frames.
Plug & play prepared in our workshop
Both the plates and the power supplies were prepared in our workshop. Then, the plates were shoved into the frames, after which the LED tiles could easily be clicked on by using magnets. We chose a pixel pitch of 3.91 for the LED tiles, causing all of the played content to be visibly properly from the outside. Eventually, we only needed 2 days to install this plug & play solution in the store itself.
Playing and changing content
At first we wanted to use a canvas to cover the frame and the screen. This way, we could soften the brightness of the screen a little bit. When the canvas was placed, it turned out that the content was not visible at all! For this reason, the cover was left out in the end. The LED screens were powered by Meanwell power supplies and controlled by a Sending Card of Novastar. This is connected to a content player with which you can preset the content you want to play. This way, Vodafone-Ziggo can show suitable content for every moment that will attract passers-by.
'I always immediately notice these LED screens when I am shopping in the Kalverstraat.'