Triangles in the blue color of Samsung
In the mall of Hoog Catherijne in Utrecht, you can find the Samsung Experience Store. Clients can go here for a new Samsung product, repair or other services. To make the store attractive for passers-by, OneEightyOne delivered LED triangles which are hanging in the shop window.
About the Project
For this design, we received a drawing with inspiration of how they wanted it to be. Based on this sketch, one of our project managers made a technical proposal. The triangles are made of 40mm round opal tubes. These tubes provide 360-degree all-round lighting. Because we used a special connector, all creative shapes can be formed, as the triangles, in this case.
For this project, we made 18 triangles. We used 3 tubes for every triangle. These tubes were 1 metre long. By using the connectors at the end of the tubes, everything could easily be attached to each other. This way, all the triangles were easily put together. They were hung up by thin steel wires which are barely visible. Our client TCHAI installed the triangles in the store themselves.
The content that is played on the triangles, is programmed with Madrix. After programming, it can be played with the DiGidot C4 Extended. They can choose from various moving scenes that match Samsung's color palette. This content is perfectly integrated with the other lighting in the building. For example, the effect of the triangles continues in the LED screen hanging above them, which completes the entire appearance.
'A solution that moves at the same accelerating speed as the dynamic streams of people visiting this mall, that delivers impact to stop people in their tracks.'
From: Tchai Facebook
'As soon as you leave the parking garage, you will see the LED triangles illuminating the Samsung store creatively. Because we prepared these triangles in advance, the installation was super easy for our customer and they could almost be used immediately! '
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