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Creating a connection in the Kalverpassage

Creating a connection in the Kalverpassage
What we did
  • Technical engineering
  • Assembly work
  • Installation assistance
  • Testing & Commissioning
Client

Frijo Lichtreclame

Photo credits

Team OneEightyOne

The story

Creating a connection between the Heiligeweg and the Kalverstraat is an important role for the Kalverpassage. This passage is a shopping destination where you won't only find various stores of large brands, but also hospitality facilities and art. To create a connection between the visitors and the brands, OneEightyOne developed and placed a circular LED screen in the Kalvertoren, commissioned by Frijo Lichtreclame. On this LED screen, stores advertise their brand and they create awareness. A huge and imposing eyecatcher like this one will certainly capture the attention of visitors.

About the Project

decorative image
The team

‘The Kalverpassage is a busy place with stores and therefore there was not much time for installation. Because of the escalators and a huge artwork in the tower, the screen needed to be installed in parts.’

Stefan Verhoef

Founder

vivian@oneeightyone.com Vivian

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