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Enhancing the customer experience for Pink Gellac

Enhancing the customer experience for Pink Gellac
What we did
  • Technical engineering
  • Assembly work
  • Installation assistance
  • Testing & Commissioning
Client

First Impression

The story

Pink Gellac, originally a webshop, now has its own shop with the unique manicure concept they were already known for online. This Colour Boutique, located in the Westfield Mall in the Netherlands, has the largest selection of nail polishes that last up to 14 days on your nails. For this market leader in DIY nail polish in the Benelux and Germany, OneEightyOne provided the dynamic LED lighting, commissioned by First Impression. The brightly coloured, generally pink, lighting which you'll find all over the store, perfectly matches the image of Pink Gellac.

About the Project

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Everything has been thought of; dynamic content on the curved LED wall & shelf displays, LED lighting under the bar and instore fragrance experience.

First Impression

From: First Impression LinkedIn

The team

‘Due to the flexibility to adjust our working, we have efficiently realized this project with a very short planning. By using so many different lighting solutions in one store, we have created a very cool experience with limited space, with a surprise of moving light in every corner.’

Kevin Kager

Project Manager

kevin@oneeightyone.com Kevin

Interested in this application?

Get in touch with Kevin Project Manager
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