Pink Gellac's custom made 360° light experience.
Pink Gellac's store in Antwerp is where lighting meets artistry to create a shopping experience like no other. At OneEightyOne, we were thrilled to collaborate with First Impression and Wearemast's talented designer, Matteo Renna, to craft a mesmerizing ambiance that would charm visitors from the moment they set foot inside.
OneEightyOne took pride in our creative prowess, but the true magic happened when our lighting solutions seamlessly merged with First Impression's remarkable installation expertise. Together, we brought the Pink Gellac store to life, transforming it into a sensory wonderland that celebrated the beauty of light.
Stepping into Pink Gellac's store in Antwerp is no longer just a shopping trip; it's an immersive experience where beauty, innovation, and ambiance unite. With every visit, customers embark on a journey of enchantment and delight, as the interplay of light and color transforms the store into a magical realm.
About the Project
Our journey began with a shared vision to transform the Pink Gellac store into a haven of dynamic lighting elements. Drawing from our expertise in innovative lighting solutions, we curated a bespoke experience using our cutting-edge products - the DiGitubes and DiGidot C4 controllers. These custom-made pixel-controlled LED tubes became the heart and soul of the store, infusing the space with a dynamic play of colors and patterns.
The DiGitubes, meticulously designed to perfection, offered seamless integration with the store's interior. Their pixel-controlled magic allowed us to create stunning visual effects that flowed effortlessly throughout the store, wrapping it in a tapestry of light. As visitors strolled through the space, they were entranced by the dynamic illumination that seemed to dance and morph with every step.
The key to this exceptional project lies in the art of lighting design. By curating a 360-degree lighting effect, we orchestrated an inviting aura that beckoned guests into the store. The radiant glow gently guided their path and drew them closer to explore the exquisite product displays. The captivating play of light seamlessly merged with the store's interior, elevating the shopping experience to a whole new level.