Verbinding creëren in de Kalverpassage

Creating a connection between the Heiligeweg and the Kalverstraat is an important role for the Kalverpassage. This passage is a shopping destination where you won't only find various stores of large brands, but also hospitality facilities and art. To create a connection between the visitors and the brands, OneEightyOne developed and placed a circular LED screen in the Kalvertoren, commissioned by Frijo Lichtreclame. On this LED screen, stores advertise their brand and they create awareness. A huge and imposing eyecatcher like this one will certainly capture the attention of visitors.